01
Market Leader in Automotive Diagnostics
- Creator of the world's first single-handed powered circuit probe, Power Probe holds a dominant position in this growing niche with a 91% share of the US aftermarket.
Investors
Investment Proposition
Why invest in Power Probe plc - a focused, profitable specialist in automotive electrical diagnostics with a global brand and a track record of innovation.
02
Proven Innovation Track Record
- Continuous product development with highly specialised products in under-served or previously non-existent automotive electrical diagnostic niches.
- Innovation driving growth with 39% of revenue from new products less than 3 years old in H1 2025.
03
Rigorous patent and trademark protection
- Proprietary technology safeguarded by a rigorous intellectual property strategy, reinforcing first-mover advantage and long-term defensibility.
- Extensive patent and trademark portfolio across key jurisdictions, supported by proactive enforcement against imitators.
04
Favourable Market Dynamics
- Rising demand for advanced diagnostics as vehicles transition to electric and hybrid powertrains.
- Ageing and increasingly complex global car parc (US average vehicle age now 12.6 years), driving the demand for diagnostics.
05
Diversified Distribution & Earnings Visibility
- Strong, long-standing relationships with mobile tool distributors and wholesalers.
- Multi-channel sales model with rebate agreements providing reliable revenue forecasting.
06
Robust Pricing Power
- Premium brand positioning reinforced by a 'US Minimum Advertised Price' policy and active enforcement, maintaining price discipline across channels and supporting strong margins (FY24 gross margin: 45%).
07
International Growth Potential
- Expanding adoption within well-established markets, including Canada and Mexico, with possible longer-term expansion into the EU and Latin America.
- Established manufacturing partner.
- Adding "Made in USA" capability for the US market.
08
Recognised Trusted Brand
- Recognised by mechanics worldwide with over 10,000 reviews averaging 4.7/5 stars on Amazon.
- Multiple industry awards including: the MAC Tools Service Award in 2012; Best New Product Innovation award at the Medco Customer Show 2013; Best in Show at the ISN Las Vegas Expo in 2018; the PTEN Innovation Award in 2023 and 2025; and the Automechanika Birmingham show in 2025.
09
Experienced Leadership
- A board and management team with deep automotive, industrial and capital markets expertise, with a track record of scaling businesses internationally.
Meet the people behind the strategy
Our leadership team combines deep automotive sector expertise with proven public-company experience.